Just launched your business? Everyone says: “You need to build a mailing list.” Sure, but where do you start when you have zero traffic, no budget, and no clue?
This no-fluff guide shows you exactly how to build a mailing list from scratch with real-life examples, simple tools, and strategies designed for small business owners, freelancers, and solopreneurs.
Why a mailing list is your best business ally
1. It’s a direct channel—and it belongs to you
Unlike social media, where your content is filtered by unpredictable algorithms, email allows you to speak directly to your customers. And that changes everything.
“After months of struggling with Instagram, I launched my newsletter. Now, my customers actually see my new collections.” — Martine, jewelry artisan
2. It’s cost-effective
Email marketing offers one of the highest returns on investment up to €36 for every €1 spent.
“I send out monthly plumbing tips. It brought me three new jobs just last month.” – Thomas, independent plumber
3. It’s long-lasting
Your email list belongs to you. No matter what happens to social media platforms, your contacts are safe and always within reach.
Where to start: tools and setup for beginners?
1. Choose a simple (and free) tool
Here are beginner-friendly tools:
- Mailchimp: Free up to 2,000 contacts
- MailerLite: Intuitive, free up to 1,000 subscribers
- Brevo: Great French support, GDPR-compliant
The most important thing at the beginning is simply to be able to collect emails and send basic messages.
2. Create a strong sign-up form
Your form is the gateway to your email list.
- Only ask for what’s essential: email, first name
- Clearly explain what subscribers will receive and how often
- Offer a small bonus or clear benefit
Example: “Get our monthly garden care tips + a free Spring Planting Guide as a welcome gift”
3. Offer a valuable lead magnet
A lead magnet is a free resource you offer in exchange for an email address.
What works well:
- A checklist
- A mini PDF guide
- A downloadable template
- A webinar or a demo
“I created a simple Excel spreadsheet to help entrepreneurs track their cash flow. Result: over 200 qualified email leads.” — Laurent, consultant
The key to success: your resource should solve a specific, real problem for your target audience.
5 proven tactics to build your first mailing list
1. Optimize your website
Add sign-up forms in key locations:
- In the header or sidebar
- At the end of blog posts
- In a pop-up window
- On your “About” page
2. Leverage your daily interactions
- Mention your newsletter to your customers
- Add a link in your email signature
- Include a QR code on your invoices, flyers, or packaging
“I tucked a QR code into each bouquet. My customers sign up to receive floral decor ideas and updates for special occasions.” — Sophie, florist
3. Turn your social media into a lead generator
- Share your free resource in your posts
- Add the link to your bio
- Mention it in your stories or live sessions
4. Host a small event or contest
- Webinar
- 5-day challenge
- Contest with mandatory email sign-up
5. Collaborate with partners
Co-create a resource with a complementary brand or independent professional. You’ll share qualified subscribers.
Stay GDPR-compliant without the headache
✅ Explicit consent (no pre-checked boxes)
✅ Transparency about how data will be used
✅ Unsubscribe link in every email
✅ Consent records automatically stored (your email tool handles this)
How to keep subscribers engaged from day one?
1. Craft a thoughtful welcome email
This is the email that will be read the most.
- Say thank you
- Deliver what you promised
- Explain what’s coming next (frequency, tone)
- Invite them to take a simple action (reply to the email, visit a page)
2. Stay consistent
One email per month is already great. What matters most is consistency.
“My newsletter goes out on the first Wednesday of every month. My customers look forward to it.” – Marc, artisan chocolatier
3. Deliver value
Every message should inform, help, or inspire. Before hitting “Send,” ask yourself: “Is this message truly useful for my reader?”
Take action today!
Even with just 10 contacts, you can get started. Don’t wait until you have a “big list.” What matters is taking that first step.
Need help setting up your email list the right way, without tech stress?
Book your free discovery call with My Marketing Director and let’s build something powerful together.
